product | 2015 | for Siemens AG



Siemens value systems of electrification, digitalization, and automation all share a common sense of immediacy.  Through small changes to color, form, and grip this is translated to the physical device to allow recognition, orientation, and insertion into the computer to become a single fluid and intuitive motion.

Multiple color and texture options create various choices for any personal style for instant recognition from a distance. Consciously located indentations allow the drive to fit naturally in either hand in the proper orientation. A textured, rubberized plastic panel maintains the familiar motion of sliding the chip while keeping the device streamlined. Without looking, and almost even without thinking, one knows how to orient, open, and insert the drive.